Author: Michael Gersitz

Yesterday’s opening day of engage.marketing was very tactical, but Day 2 really doubled down on actionable tactics that any Realtor, loan officer or industry pro can implement right away.  The day started out with a bang with some of the

Real estate tech company Homesnap introduced Homesnap Pro+ Concierge, which uses machine learning to run custom ads on Facebook and Google and deliver pre-qualified leads, Homesnap said. Homesnap Pro​ is the industry-facing version of the Homesnap platform built specifically for

The Federal Reserve’s two-day policy meeting that ended on Wednesday left rates unchanged and gave a strong indication that it will not raise interest rates for a long time.   Back in August of 2015, when the Fed began hinting about

The number of mortgages in forbearance fell for the second consecutive week, Black Knight said in a report on Friday. The number of loans with suspended payments dropped to 4.66 million this week from 4.73 million, the mortgage data firm

Though competition can be fierce in the housing tech space, the industry is seeing more companies reaching out for partnerships to harness each other’s strengths. Companies contributing to new relationships this week include MountainSeed with Kabbage, Ally Lending with Authority

Given the vital role the housing market plays in the U.S. economy, you can look to any number of indicators on a weekly, monthly or annual basis to better understand the current state of the market. Beyond housing starts and

Ithaca, New York has become the first city in the U.S. to cancel rent payments in response to COVID-19. A new resolution now allows Ithaca’s Mayor Svante Myrick to cancel rent debt from the last three months for tenants and

The average rate for a 30-year conforming fixed-rate mortgage fell to a record low of 3.1%, on Thursday, according to data from Optimal Blue. It came after a rocky ride that saw rates jump to a one-month high on the

Google announced it is tightening its policies, prohibiting employment, housing and credit advertisers from targeting or excluding ads based on certain demographics and ZIP codes. The company explained that it has long prohibited advertisers from targeting users based on “sensitive categories”

A Quicken Loans IPO valuing the company in the tens of billions may be imminent. If true, this is huge for two reasons: as America’s largest mortgage lender, Quicken Loans would set the challenger bank valuation tone, and being public

Today, HousingWire’s engage.marketing virtual event jumped off, and honestly, I could have maxed out a thumb drive with notes. But instead of writing the mortgage and real estate marketing version of The Odyssey, I’ll just give you a few of

In April, the National Association of Home Builders/Wells Fargo Housing Market Index measuring builder confidence registered its single greatest decline with a 42-point plummet. Today, however, NAHB is exuding confidence that its members will help bring the coronavirus-disrupted country back

Realtor.com on Thursday released a new way to track the progress of the housing market amid the COVID-19 pandemic: The Housing Market Recovery Index. The creation of the index was triggered by COVID-19 events that began in mid-March, said Javier

UPDATE: This story was updated on Thursday with a statement from a Quicken Loans spokesperson. Quicken Loans, the No. 1 mortgage lender in the U.S., is preparing an initial public offering, according to an article by CNBC. The article explained